sábado, 6 de dezembro de 2014

20 ways to motivate your employees without raising their pay


20 ways to motivate your employees
without raising their pay
By: Dave Worman, Dr. Motivation
It is a costly mistake to get lost in the false theory that more money equals happy employees.
Believing this is costing you valuable time, revenue, employees...and even threatening your own job. Cash will always be a major factor in motivating people and a solid compensation plan is critical to attracting and keeping key personnel. But the key is that additional cash is not always the only answer and in many cases not even the best answer.
Too many bonus or commission checks get cashed, spent and forgotten just that quickly. Grocery stores and gasoline stations are among the necessary stops that
seem to get in the way of using your extra cash on something special for you.

One alternative to giving commissions or bonus dollars is to give gifts through a catalog point system.
The company you choose will provide you with catalogs, price sheets and point checks at no charge. The structure for your bonus plan can remain the same but instead of awarding cash to your employees you award equivalent points. Those points may then be used to purchase an enormous variety of gifts or travel plans from the catalog.
The stimulation involved is long-lasting. It begins with the employee being able to browse the catalog choosing what they will strive to earn. The catalog acts as a tangible reminder of their goal. The gift itself will last as evidence of their achievements.
Whenever I have implemented this program, the employees are overwhelmingly in favor of the point system as opposed to cash. This type of program is very popular with employees because they purchase things they would never normally have the "money" to afford.
With solid compensation in place, let's look at non-monetary motivation...20 steps to success.
1. Recognition/Attention. When your employees accomplish something they have achieved something. Your recognition is appreciation for that achievement. I believe that most managers don't give enough recognition because they don't get enough. Therefore, it doesn't come natural to do it. If this applies to you, you need to drop this excuse like a bad habit! Become a giver! Look at the price. Recognition is free!
2. Applause. A form of recognition yes, but a very specific form. Physically applaud your people by giving them a round of applause for specific achievements. Where? When? The answer is wherever and whenever. At meetings or company-sponsored social gatherings, a luncheon, or in the office. At the end of a shift, before a shift, and whenever possible in the middle of a shift.
Using plaques or trophies is another effective way of applauding your people. Although "wooden applause" is often successfully used in the form of Employee of the Month plaques, more creative ideas are sorely underutilized. Take the time to be creative, matching special accomplishments with unique awards.
3. One-on-One Coaching. Coaching is employee development. Your only cost is time. Time means you care. And remember your people don't care how much you know... until they know how much you care.
Whenever the emphasis is on positive feedback, I make sure to do this coaching in "public." Whenever you recognize and encourage people in "public," it acts as a natural stimulant for others who are close enough to see or hear what's taking place.
4. Training. Is training ever finished? Can you possibly overtrain? NO and NO. For whatever reasons, too many people feel "My people have already been trained" or "I've got good people...they only need a little training." But training never ends. Schedule "tune- up" training sessions. These should be led by you or by a supervisor with help from specific employees who show a particular strength in the skills taught. I know this takes time, but these types of training sessions will continually enhance the performance of your people and the productivity of your business.
5. Career Path. Your employees need to know what is potentially ahead for them, what opportunities there are for growth. This issue is a sometimes forgotten ingredient as to the importance it plays in the overall motivation of people.
Set career paths within your organization. Do you promote from within? I hope you can answer yes to that. Although specific circumstances require you to look for talent outside your company you should always first consider internal personnel. If you do this you are sending a very positive message to every one that there are indeed further career opportunities within your organization.
6. Job Titles. When you talk about job titles you are tapping the self-esteem of people. How someone feels about the way they are perceived in the workforce is a critical component to overall attitude and morale. Picture a social gathering that includes some of your staff. The subject of work inevitably comes up. Will your people be proud, or embarrassed, to share their title and workplace? The importance of feeling proud of who you are and what you do is monumental.
Be creative as you think of possibilities for titles. Have your staff come up with ideas giving them input into the titles. Bottom line, you are dealing with pride...and pride enhances a positive attitude...and a positive attitude is the foundation for continuing success.
7. Good Work Environment. A recent industry study shows just how inaccurate your results can be. Employers were asked to rank what they thought motivated their people
and then employees were asked to rank what really did motivate them.

Employers felt "working conditions" was a nine (or next to last) in terms of importance. What did the employees say? Number two! Working conditions are very important to the way employees feel about where they work.
Cosmetically, does your office look nice? Are there pictures on the walls, plants and fresh paint among other features that generally make people feel good about their environment? Does their work space have enough room or are they cramped in a "sardine can?" What about furniture? Is the desk the right size, chair comfortable? Is there file space and do they have the miscellaneous office supplies needed for maximum performance? Is the temperature regulated properly so they don't feel they're in the Amazon jungle one minute and the North Pole the next?
8. On-the-Spot Praise. This too is associated with recognition but the key here is timing. When there is a reason for praising someone don't put it off for any reason! Promptness equals effectiveness. Praise people when the achievement is fresh on everyone's mind.
What is effective is for us to get off our keisters and go out and tell whoever it is what a great presentation it was or applaud them for the sale...praise them promptly for what they accomplished or achieved! Don't allow time to creep in and snatch away any ounce of the positive impact that praise can have when it is delivered promptly.
9. Leadership Roles. Give your people leadership roles to reward their performance and also to help you identify future promotable people. Most people are stimulated by leadership roles even in spot appearances. For example, when visitors come to your workplace use this opportunity to allow an employee to take the role of visitors guide.
A great place to hand out leadership roles is to allow your people to lead brief meetings. Utilize your employees' strengths and skills by setting up "tune up" training sessions and let one of your employees lead the training. The best time to do this is when new people start.
Or, assign a meeting leader after someone has attended an outside seminar or workshop. Have them lead a post show, briefing the other employees regarding seminar content and highlights.
Have your employees help you lead a project team to improve internal processes.
10. Team Spirit. Have a picture taken on your entire staff (including you!), have it enlarged and hang it in a visible spot. Most people like to physically see themselves as part of a group or team.
When running contests in your area, try to create contests and affiliated activity that are team driven. People driving to reach goals together definitely enhance team spirit solely because they must lean upon others and be prepared to be leaned on.
One very effective idea for me has been building a collage of creative ideas with the "Team" theme. All employees are responsible for submitting a phrase referring to TEAM on a weekly rotation. Each of these ideas (such as TEAM: Total Enthusiasm of All Members or There is no I in Team) is placed on a wall, creating a collage of Team-oriented phrases. Don't have one person responsible for this...do it as a team.
11. Executive Recognition. This is the secret weapon. And like any secret weapon, timing is most critical. If this is used too often the value is diminished. And if it is used only for special occasions and rare achievements the value is escalated. We talked earlier about general recognition and the positive impact that has on your people. That will go up a few notches when it comes from an executive. Some of the same vehicles can be used here such as memos and voice mail. To add yet another level of stimulation, have an executive either personally call to congratulate someone (or a group) or even show up in person to shake hands and express his or her appreciation.
12. Social Gatherings. Scheduled offsite events enhance bonding which in turn helps team spirit, which ultimately impacts your positive work environment. Halloween costume parties, picnics on July 4th, Memorial Day or Labor Day, and Christmas parties are only some of the ideas that successfully bring people together for an enjoyable time. Some others that I've used with equal success are softball games (against other companies or among employees, depending on staff size), groups going putt-putt golfing or movie madness.
13. Casual Dress Day. This will apply more to the Business-to-Business world based on the difference in normal dress codes from the Business-to-Consumer arena. For those required to "dress business" every day a casual day becomes a popular desire. Use holidays to create theme color casual days such as red and green before Christmas or red, white and blue before July 4th, or black and orange prior to Halloween. This will add to the impact you're trying to have by calling a casual day in the first place. Establish pre-vacation casual days for each individual employee to enjoy on the day before his or her vacation.
Major sports events are a perfect opportunity for casual days to support your local or favorite team with appropriate colors, buttons, and logo wear. Spontaneous casual days produce a lot or stimulation based on the element of surprise. Announce a casual dress day for the following work day "just because." Use individual or team casual dress days as contest prizes or awards for specific accomplishment.
14. Time Off. Implement contests that earn time off. People will compete for 15 minutes or 1/2 hour off just as hard as they will for a cash award. And in many cases, I have had people pick time off over cash when given the choice. Put goals in place (padded of course) and when these goals are reached by individuals, teams or the entire staff, reward them with time off. Allow early dismissals, late arrivals, and extended lunch periods or additional breaks.
15. Outside Seminars. Outside seminars are a stimulating break. Because outside seminars are not always cost efficient for most people, consider on-site seminars or workshops for your staff. Use outside seminars as a contest prize for one or two people. Then set up a structured plan for those seminar attendees to briefly recreate the seminar to the rest of your people when they return. Now everyone gets educated for the price of one.
16. Additional Responsibility. There are definitely employees in your organization who are begging for and can handle additional responsibility. Our job as managers is to identify who they are and if possible match responsibilities to their strengths and desires.
17. Theme Contests. Over the years my contests have produced up to 170% increase in performance. But equally as important, they've helped maintain positive environments that have reduced employee turnover by 400%.
Overall the most successful contests seem to be those affiliated with different themes. Holidays, anniversaries, sports and culture are examples of ideas to base contests on. Sports, without a doubt, provide the largest opportunity for a wide variety of contests. Even Culture can be used to create theme contest. My favorite is using the '50s and '60s as a theme for a contest that I run at least once a year.
18. Stress Management. There are many articles and books available on the subject. Make this reference material available to your people. Make sure they know it is available and encourage them to use it.
If possible, have an in-house seminar on stress management techniques. So that production time is not lost, you might consider having a brown bag luncheon with a guest speaker on this subject. Because stress is an ongoing concern, anytime is a good time for a seminar like this to take place.
Be as flexible as you can with breaks during the course of the day.
19. Pizza/Popcorn/Cookie Days. Every now and then pizza, popcorn, or cookie days will help break up that everyday routine and help people stay motivated. Because it is a natural tendency for people to get excited in anticipation of something, structure some of these days in advance. Then buy some pizzas or different cookies or even whip out some different types of popcorn.
20. Gags and Gimmicks. Use different gimmicks as awards to help inspire performance increases from your people. The key to awards is establishing the perception of priceless value that is associated with them. They should be recognized as status symbols in your environment. Here are some of my ideas:
  • Plastic/rubber whale for "whale" of a performance.
  • Pillsbury dough boy for the person raisin' the most bread.
  • Cardboard stars for star-studded performances.
  • Plastic phonograph records for setting a new record.
  • California raisins for those with the highest percentage of "raisin" their productivity.
  • Special parking space for the person who drives the hardest.
  • Toy cymbals for those "symbolizing" total effort.
  • Special Mountain Dew can for that person who exemplifies the "can do" attitude.
  • A figurine of E.T. for out-of-this-world performance.
  • The Eveready Bunny for those that keep going, and going, and going.
  • Large Tootsie Roll replica for those on a "roll."
  • A drum for the person that "drums" up the most business.


This article is from HRmadeEasy e-Newsletter,
the newsletter that makes your HR job a lot easier.
You can receive HRmadeEasy e-Newsletter monthly. 


Books, Tools & Motivate | Training, Workshops to Motivate 20 ways to motivate your employees without raising their pay By: Dave Worman, Dr. Motivation It is a costly mistake to get lost in the false theory that more money equals happy employees. Believing this is costing you valuable time, revenue, employees...and even threatening your own job. Cash will always be a major factor in motivating people and a solid compensation plan is critical to attracting and keeping key personnel. But the key is that additional cash is not always the only answer and in many cases not even the best answer. Too many bonus or commission checks get cashed, spent and forgotten just that quickly. Grocery stores and gasoline stations are among the necessary stops that seem to get in the way of using your extra cash on something special for you. One alternative to giving commissions or bonus dollars is to give gifts through a catalog point system. The company you choose will provide you with catalogs, price sheets and point checks at no charge. The structure for your bonus plan can remain the same but instead of awarding cash to your employees you award equivalent points. Those points may then be used to purchase an enormous variety of gifts or travel plans from the catalog. The stimulation involved is long-lasting. It begins with the employee being able to browse the catalog choosing what they will strive to earn. The catalog acts as a tangible reminder of their goal. The gift itself will last as evidence of their achievements. Whenever I have implemented this program, the employees are overwhelmingly in favor of the point system as opposed to cash. This type of program is very popular with employees because they purchase things they would never normally have the "money" to afford. With solid compensation in place, let's look at non-monetary motivation...20 steps to success. 1. Recognition/Attention. When your employees accomplish something they have achieved something. Your recognition is appreciation for that achievement. I believe that most managers don't give enough recognition because they don't get enough. Therefore, it doesn't come natural to do it. If this applies to you, you need to drop this excuse like a bad habit! Become a giver! Look at the price. Recognition is free! 2. Applause. A form of recognition yes, but a very specific form. Physically applaud your people by giving them a round of applause for specific achievements. Where? When? The answer is wherever and whenever. At meetings or company-sponsored social gatherings, a luncheon, or in the office. At the end of a shift, before a shift, and whenever possible in the middle of a shift. Using plaques or trophies is another effective way of applauding your people. Although "wooden applause" is often successfully used in the form of Employee of the Month plaques, more creative ideas are sorely underutilized. Take the time to be creative, matching special accomplishments with unique awards. 3. One-on-One Coaching. Coaching is employee development. Your only cost is time. Time means you care. And remember your people don't care how much you know... until they know how much you care. Whenever the emphasis is on positive feedback, I make sure to do this coaching in "public." Whenever you recognize and encourage people in "public," it acts as a natural stimulant for others who are close enough to see or hear what's taking place. 4. Training. Is training ever finished? Can you possibly overtrain? NO and NO. For whatever reasons, too many people feel "My people have already been trained" or "I've got good people...they only need a little training." But training never ends. Schedule "tune- up" training sessions. These should be led by you or by a supervisor with help from specific employees who show a particular strength in the skills taught. I know this takes time, but these types of training sessions will continually enhance the performance of your people and the productivity of your business. 5. Career Path. Your employees need to know what is potentially ahead for them, what opportunities there are for growth. This issue is a sometimes forgotten ingredient as to the importance it plays in the overall motivation of people. Set career paths within your organization. Do you promote from within? I hope you can answer yes to that. Although specific circumstances require you to look for talent outside your company you should always first consider internal personnel. If you do this you are sending a very positive message to every one that there are indeed further career opportunities within your organization. 6. Job Titles. When you talk about job titles you are tapping the self-esteem of people. How someone feels about the way they are perceived in the workforce is a critical component to overall attitude and morale. Picture a social gathering that includes some of your staff. The subject of work inevitably comes up. Will your people be proud, or embarrassed, to share their title and workplace? The importance of feeling proud of who you are and what you do is monumental. Be creative as you think of possibilities for titles. Have your staff come up with ideas giving them input into the titles. Bottom line, you are dealing with pride...and pride enhances a positive attitude...and a positive attitude is the foundation for continuing success. 7. Good Work Environment. A recent industry study shows just how inaccurate your results can be. Employers were asked to rank what they thought motivated their people and then employees were asked to rank what really did motivate them. Employers felt "working conditions" was a nine (or next to last) in terms of importance. What did the employees say? Number two! Working conditions are very important to the way employees feel about where they work. Cosmetically, does your office look nice? Are there pictures on the walls, plants and fresh paint among other features that generally make people feel good about their environment? Does their work space have enough room or are they cramped in a "sardine can?" What about furniture? Is the desk the right size, chair comfortable? Is there file space and do they have the miscellaneous office supplies needed for maximum performance? Is the temperature regulated properly so they don't feel they're in the Amazon jungle one minute and the North Pole the next? 8. On-the-Spot Praise. This too is associated with recognition but the key here is timing. When there is a reason for praising someone don't put it off for any reason! Promptness equals effectiveness. Praise people when the achievement is fresh on everyone's mind. What is effective is for us to get off our keisters and go out and tell whoever it is what a great presentation it was or applaud them for the sale...praise them promptly for what they accomplished or achieved! Don't allow time to creep in and snatch away any ounce of the positive impact that praise can have when it is delivered promptly. 9. Leadership Roles. Give your people leadership roles to reward their performance and also to help you identify future promotable people. Most people are stimulated by leadership roles even in spot appearances. For example, when visitors come to your workplace use this opportunity to allow an employee to take the role of visitors guide. A great place to hand out leadership roles is to allow your people to lead brief meetings. Utilize your employees' strengths and skills by setting up "tune up" training sessions and let one of your employees lead the training. The best time to do this is when new people start. Or, assign a meeting leader after someone has attended an outside seminar or workshop. Have them lead a post show, briefing the other employees regarding seminar content and highlights. Have your employees help you lead a project team to improve internal processes. 10. Team Spirit. Have a picture taken on your entire staff (including you!), have it enlarged and hang it in a visible spot. Most people like to physically see themselves as part of a group or team. When running contests in your area, try to create contests and affiliated activity that are team driven. People driving to reach goals together definitely enhance team spirit solely because they must lean upon others and be prepared to be leaned on. One very effective idea for me has been building a collage of creative ideas with the "Team" theme. All employees are responsible for submitting a phrase referring to TEAM on a weekly rotation. Each of these ideas (such as TEAM: Total Enthusiasm of All Members or There is no I in Team) is placed on a wall, creating a collage of Team-oriented phrases. Don't have one person responsible for this...do it as a team. 11. Executive Recognition. This is the secret weapon. And like any secret weapon, timing is most critical. If this is used too often the value is diminished. And if it is used only for special occasions and rare achievements the value is escalated. We talked earlier about general recognition and the positive impact that has on your people. That will go up a few notches when it comes from an executive. Some of the same vehicles can be used here such as memos and voice mail. To add yet another level of stimulation, have an executive either personally call to congratulate someone (or a group) or even show up in person to shake hands and express his or her appreciation. 12. Social Gatherings. Scheduled offsite events enhance bonding which in turn helps team spirit, which ultimately impacts your positive work environment. Halloween costume parties, picnics on July 4th, Memorial Day or Labor Day, and Christmas parties are only some of the ideas that successfully bring people together for an enjoyable time. Some others that I've used with equal success are softball games (against other companies or among employees, depending on staff size), groups going putt-putt golfing or movie madness. 13. Casual Dress Day. This will apply more to the Business-to-Business world based on the difference in normal dress codes from the Business-to-Consumer arena. For those required to "dress business" every day a casual day becomes a popular desire. Use holidays to create theme color casual days such as red and green before Christmas or red, white and blue before July 4th, or black and orange prior to Halloween. This will add to the impact you're trying to have by calling a casual day in the first place. Establish pre-vacation casual days for each individual employee to enjoy on the day before his or her vacation. Major sports events are a perfect opportunity for casual days to support your local or favorite team with appropriate colors, buttons, and logo wear. Spontaneous casual days produce a lot or stimulation based on the element of surprise. Announce a casual dress day for the following work day "just because." Use individual or team casual dress days as contest prizes or awards for specific accomplishment. 14. Time Off. Implement contests that earn time off. People will compete for 15 minutes or 1/2 hour off just as hard as they will for a cash award. And in many cases, I have had people pick time off over cash when given the choice. Put goals in place (padded of course) and when these goals are reached by individuals, teams or the entire staff, reward them with time off. Allow early dismissals, late arrivals, and extended lunch periods or additional breaks. 15. Outside Seminars. Outside seminars are a stimulating break. Because outside seminars are not always cost efficient for most people, consider on-site seminars or workshops for your staff. Use outside seminars as a contest prize for one or two people. Then set up a structured plan for those seminar attendees to briefly recreate the seminar to the rest of your people when they return. Now everyone gets educated for the price of one. 16. Additional Responsibility. There are definitely employees in your organization who are begging for and can handle additional responsibility. Our job as managers is to identify who they are and if possible match responsibilities to their strengths and desires. 17. Theme Contests. Over the years my contests have produced up to 170% increase in performance. But equally as important, they've helped maintain positive environments that have reduced employee turnover by 400%. Overall the most successful contests seem to be those affiliated with different themes. Holidays, anniversaries, sports and culture are examples of ideas to base contests on. Sports, without a doubt, provide the largest opportunity for a wide variety of contests. Even Culture can be used to create theme contest. My favorite is using the '50s and '60s as a theme for a contest that I run at least once a year. 18. Stress Management. There are many articles and books available on the subject. Make this reference material available to your people. Make sure they know it is available and encourage them to use it. If possible, have an in-house seminar on stress management techniques. So that production time is not lost, you might consider having a brown bag luncheon with a guest speaker on this subject. Because stress is an ongoing concern, anytime is a good time for a seminar like this to take place. Be as flexible as you can with breaks during the course of the day. 19. Pizza/Popcorn/Cookie Days. Every now and then pizza, popcorn, or cookie days will help break up that everyday routine and help people stay motivated. Because it is a natural tendency for people to get excited in anticipation of something, structure some of these days in advance. Then buy some pizzas or different cookies or even whip out some different types of popcorn. 20. Gags and Gimmicks. Use different gimmicks as awards to help inspire performance increases from your people. The key to awards is establishing the perception of priceless value that is associated with them. They should be recognized as status symbols in your environment. Here are some of my ideas: Plastic/rubber whale for "whale" of a performance. Pillsbury dough boy for the person raisin' the most bread. Cardboard stars for star-studded performances. Plastic phonograph records for setting a new record. California raisins for those with the highest percentage of "raisin" their productivity. Special parking space for the person who drives the hardest. Toy cymbals for those "symbolizing" total effort. Special Mountain Dew can for that person who exemplifies the "can do" attitude. A figurine of E.T. for out-of-this-world performance. The Eveready Bunny for those that keep going, and going, and going. Large Tootsie Roll replica for those on a "roll." A drum for the person that "drums" up the most business. This article is from HRmadeEasy e-Newsletter, the newsletter that makes your HR job a lot easier. You can receive HRmadeEasy e-Newsletter monthly. Click here

sexta-feira, 28 de novembro de 2014

The Coming Age of Collaboration in the Automotive Industry For automakers, it’s all about brand management The Coming Age of Collaboration in the Automotive Industry For automakers, it’s all about brand management

The global automotive industry is evolving in ways that will result in
suppliers, not the automakers themselves, conducting most of R&D and
production by 2015. Automakers will restrict their production to those
components that are crucial to the success of their brands.
After mass production in the 1920s and lean production in the 1980s, the global automotive
industry is in the midst of another structural evolution, toward collaborative engineering
and production. A recent Mercer Management Consulting study based on industry
interviews, data analysis, and economic modeling concludes that by 2015, automotive suppliers
will represent close to 80% of total value creation in light vehicle engineering and production,
as the dozen automakers restrict their own share to those components and activities that are
crucial to the success of their brands.
The brand image of the car, an emotionally charged product, has become as important as
performance and price for automakers. So automakers will increasingly focus on brand-specific
elements such as concept and design, the customer experience from advertising through the
physical dealership, and related services downstream of the factory gate. Consequently,
automakers will evolve into high-tech brand merchandisers, while suppliers will gradually
take over more engineering and production activities that are unrelated to the brand
experience, such as component manufacturing and assembly.
On the face of it, this shift merely continues the trend toward outsourcing non-core functions.
But because the product is complex, pricing is under pressure from global competition, and
consumer tastes are constantly in flux, many firms in the industry will be increasingly challenged
to generate sustained profitable growth. Our major study (see box on page 94) has led
us to conclude that senior managers will need to adopt new business designs that rely far
more on cooperative ventures with suppliers and other players, even with firms currently
considered competitors. Astute management of the new collaborative networks will be the
overriding challenge for companies that hope to succeed a decade hence.



Read full article:

http://www.oliverwyman.de/deu-insights/MMJ17-AutoIndustryCollab.pdf

terça-feira, 14 de outubro de 2014

Há luz no fim do túnel – Caso Audi, por Marcio Caldellas.

Caros colegas, sou Coach/ Psicólogo/ Headhunter, profissional Sênior, e lamentavelmente percebo diariamente o quanto ainda a maioria das empresas atuantes no Brasil rechaçam e discriminam veladamente profissionais acima de 40 anos, como se fosse sinônimo para invalidez, incapacidade e improdutividade.

Ao longo de minha carreira, sou um dos que luta intensamente por apontar, defender as vantagens e diferenciais dos profissionais seniores, pois tenho convicção, certeza e acredito na liderança, disposição, vitalidade, maturidade e capacidade para obter resultados, com menor custo energético e emocional. Assim, há mais de treze anos venho conseguindo contribuir e obter ainda que timidamente, alguma abertura para re-inserção desses profissionais em seu segmento de atuação em posição de liderança.

Recentemente, fui positivamente surpreendido ao assistir um programa na National Geographic sobre a linha de montagem do Audi R8 na fábrica de Neckarsulm na Alemanha. Tal esportivo de alumínio, de produção artesanal, apenas 15 unidades/ dia, custa no Brasil R$800.000,00 é feito à mão em 80% com 120 “operários”, restando 20% para a Robótica. O ciclo da “concepção” ao “nascimento” de cada R8 dura 8 dias, sendo este momento celebrado pelo orgulho dos profissionais desta fábrica residir na capacidade de entregarem um produto de altíssima qualidade, beirando a perfeição e reconhecido mundialmente.

A melhor parte da história é que está nítido que os Alemães já acordaram para os diferenciais positivos de se contratar, desenvolver e manter equipes de alto nível de qualificação e que são Seniores. Os 120 integrantes da linha de montagem do R8 estão bem acima dos 40 anos e são conhecidos como Platinados, pois todos são grisalhos e a maioria atua a mais de 20 anos na empresa.

Penso que o Brasil já poderia ter aprendido tal lição com a conhecida e rica experiência: (reestruturação – “velha guarda” X “High Potential), fornecida pela Termomecânica, após o falecimento de seu líder – Salvador Arena em Janeiro de 1998.

Caro leitor, o propósito de tal reflexão é deixar claro que os profissionais maduros são tão importantes e necessários quantos os “High Potential” os da Geração X ou Y, mas desde que as empresas entendam e respeitem que, cada qual tem seu próprio papel, espaço e indicação específica em área, segmento e nível hierárquico compatível com sua expertise e vivência.

Continuo acreditando que o atual cenário há de se modificar no sentido de abrir maior espaço aos profissionais maduros, os mesmos que no passado recente fizeram muito pelas empresas em que atuaram e ainda estão em plena condição de continuar contribuído para o sucesso da empresa que o contratará e com o Brasil.

Marcio Caldellas
Psicólogo/ Personal, Career & Executive Coach/ Headhunter

sábado, 6 de setembro de 2014

o que é um RECALL ??



Um recall (do inglês "chamar de volta", traduzido para português como "chamamento"  ou recolha de produto) é uma solicitação de devolução de um lote ou de uma linha inteira de produtos feita pelo fabricante do mesmo. Geralmente, isto ocorre pela descoberta de problemas relativos à segurança do produto.
recall é uma tentativa de limitar a responsabilidade por negligência corporativa (a qual pode motivar severas punições legais) e aprimorar ou evitar danos à publicidade da empresa. Os recalls custam caro para as empresas porque frequentemente envolvem a substituição do produto recolhido ou o pagamento pelos danos causados pelo uso do mesmo, embora possivelmente custem menos do que os custos indiretos que se seguem aos danos à imagem da empresa e a perda de confiança no fabricante.
Recalls são comuns na indústria automobilística, onde um defeito pode causar acidentes graves e mortes no trânsito; porém já há alguns anos tem sido estendidos a outros tipos de produtos, como medicamentos e brinquedos..
As leis de defesa do consumidor de um país devem incluir orientações específicas a respeito de recalls, tais como o custo que o fabricante terá de arcar, situações nas quais o recall é compulsório (por conta da gravidade do problema, como ocorre com medicamentos), ou multas em caso do não cumprimento das exigências. Os recalls também podem ser feitos voluntariamente pelos fabricantes, e nesta hipótese subentende-se que deveriam estar sujeitos às mesmas condições de um recall compulsório. Em alguns países, consumidores que não atenderem a um recall compulsório podem inclusive ser multados.

No Brasil

No Brasil, o recall é normatizado Código de Defesa do Consumidor (Lei 8078/90), artigo 10º, parágrafo 1º.

Além do recall "tradicional", existe outro não obrigatório. É o chamado "recall branco", que não precisa ser comunicado. Ele acontece quando a montadora detecta um defeito que não afeta a segurança. Nestes casos, a substituição dos componentes, que também é feita gratuitamente, acontece quando o consumidor leva o carro até a concessionária para revisão ou algum outro serviço.
+ O proprietário do veículo pode entrar com uma ação de ressarcimento junto à montadora caso tenha pago pelo conserto da peça com defeito antes ou depois da divulgação do recall. Para isso, é preciso guardar comprovantes e notas fiscais.
+ Caso o consumidor já tenha sofrido algum dano em razão do uso de produto defeituoso, deverá recorrer ao Judiciário para pleitear ressarcimento de danos morais e materiais.
+ No Brasil, a questão do recall está prevista no artigo 10 do Código de Defesa do Consumidor. Também consta na Lei Federal 8.078/90.
+ Para evitar que os donos de automóveis não atendam ao chamado das montadoras, o projeto de lei 4637/2012, que está sob análise da Comissão de Constituição e Justiça e de Cidadania (CCJC), prevê o bloqueio do licenciamento de carros com recalls não realizados.
+ De acordo com a Portaria Conjunta 69, do Departamento Nacional de Trânsito (Denatran), as informações referentes às campanhas de recall não atendidas no prazo de um ano, a contar da data de comunicação, constarão do Certificado de Registro e Licenciamento de Veículo (CRLV).
+ Em abril de 2012, a Comissão de Defesa do Consumidor aprovou proposta que exige que o proprietário do veículo apresente comprovante de atendimento de recall durante a vistoria de transferência da propriedade.
+ Os recalls realizados no país podem ser consultados nos sites do Procon e do Ministério da Justiça. Neles é possível fazer pesquisas por data, modelo, marca e defeito.

domingo, 31 de agosto de 2014

PIB - todos falam dele, mas você sabe realmente o que é ??



produto interno bruto (PIB) representa a soma (em valores monetários) de todos os bens e serviços finais produzidos numa determinada região (quer sejam países, estados ou cidades), durante um período determinado (mês, trimestre, ano, etc). O PIB é um dos indicadores mais utilizados na macroeconomia com o objetivo de quantificar a atividade econômica de uma região.
Na contagem do PIB, considera-se apenas bens e serviços finais, excluindo da conta todos os bens de consumo de intermediário. Isso é feito com o intuito de evitar o problema da dupla contagem, quando valores gerados na cadeia de produção aparecem contados duas vezes na soma do PIB.


PIB nominal e PIB real
Quando se procura comparar ou analisar o comportamento do PIB de um país ao longo do tempo, é preciso diferenciar o PIB nominal do PIB real. O primeiro diz respeito ao valor do PIB calculado a preços correntes, ou seja, no ano em que o produto foi produzido e comercializado, já o segundo é calculado a preços constantes, onde é escolhido um ano-base onde é feito o cálculo do PIB eliminando assim o efeito da inflação. Para avaliações mais consistentes, o mais indicado é o uso de seu valor real, que leva em conta apenas as variações nas quantidades produzidas dos bens, e não nas alterações de seus preços de mercado. Para isso, faz-se uso de um deflator (normalmente um índice de preços) que isola o crescimento real do produto daquele que se deu artificialmente devido ao aumento dos preços da economia.3

Deflator do PIB

O deflator do PIB é uma estatística simples calculada pela divisão do PIB nominal pelo PIB real multiplicados por cem. Como o PIB nominal e o PIB real serão iguais nos anos base, o deflator do PIB neste ano deve ser igual a cem. A importância do deflator do PIB é refletir as mudanças que ocorrem nos preços do mercado e, portanto, é usado para controlar o nível médio de preços em dada economia. O cálculo da taxa de inflação de um determinado ano leva em consideração, geralmente, o deflator do PIB deste ano em relação à mesma estatística referente ao ano anterior. 

PIB e PIL]

A diferença entre o produto interno bruto (PIB) e o produto interno líquido (PIL) traduz-se no valor das depreciações. Ao contrário do PIB, o PIL tem em conta o valor da depreciação do capital.5
\operatorname{\text{PIL}} = \text{PIB} - \text{depreciações}

Função para cálculos do PIB

Óptica da despesa
Na óptica da despesa, o valor do PIB é calculado a partir das despesas efetuadas pelos diversos agentes econômicos em bens e serviços para utilização final (isto é, aqueles bens e serviços que não vão servir de consumos intermédios na produção de outros bens e serviços). Nesta óptica, o PIB corresponderá à despesa interna (ou procura interna), que inclui a despesa das famílias em bens de consumo (consumo privado, C), a despesa do Estado em bens de consumo (consumo público, G), a despesa das empresas em investimento (I), quer em bens de capital (formação bruta de capital fixo, FBCF), quer em existências de matérias-primas e produtos (variação de existências, VE). No entanto, a despesa interna é dirigida não só a bens que foram produzidos no país, mas também a bens que não foram produzidos no país (bens importados, M), e que portanto não devem ser incluídos no PIB. Por outro lado, há bens que devem ser incluídos no PIB, mas que não vão ser utilizados no país (as exportações, X), e que por isso não estão incluídos na procura interna. Assim, na óptica da despesa o PIB poderá ser calculado a partir da soma de todas estas componentes:
PIB = C + G + I + X - M
Tendo I igual à formação bruta de capital fixo (FBCF) mais a variação nos estoques (\Delta EST), temos:
PIB = C + G + FBCF + EST + X - M \,
Óptica da oferta
Na óptica da oferta, o valor do PIB é calculado a partir do valor gerado em cada uma das empresas que operam na economia. Esse valor gerado é o VAB (valor acrescentado bruto), a diferença entre o valor da produção e os consumos intermédios de cada empresa. Conhecendo o VAB de cada empresa, podemos calcular o PIB como a soma de todos os VABs das empresas dessa economia. Para obtermos o valor do PIB a preços de mercado (PIBpm), o único ajustamento que teremos de fazer é somar impostos, líquidos de subsídios, que incidem sobre os bens e serviços entre o fim da produção e a venda, isto é, os impostos sobre o consumo, como o IVA.
\operatorname{\text{PIB}} = \Sigma \text{VABi} + (\text{Impostos} - \text{Subsídios}) \text{sobre o consumo}
(sendo i cada uma das empresas da economia)
Óptica do rendimento
Na óptica do rendimento, o valor do PIB é calculado a partir dos rendimentos de factores produtivos distribuídos pelas empresas. Nesta óptica, o PIB corresponderá à soma dos rendimentos do factor trabalho com os rendimentos dos outros factores produtivos, que nas contas nacionais portuguesas aparecem todos agrupados numa única rubrica designada Excedente Bruto de Exploração (EBE). O EBE inclui as rendas, lucros e juros.
\operatorname{\text{PIB}} = \text{Remunerações do trabalho} + \text{Excedente Bruto de Exploração}

PIB e PNB (produto nacional bruto)

O PIB difere do produto nacional bruto (PNB) basicamente pela renda líquida enviada ao exterior (RLEE): ela é desconsiderada no cálculo do PIB, e considerada no cálculo do PNB, inclusive porque o PNB é gerado a partir da soma do PIB mais entradas e saídas de capital. Esta renda representa a diferença entre recursos enviados ao exterior (pagamento de fatores de produção internacionais alocados no país) e os recursos recebidos do exterior a partir de fatores de produção que, sendo do país considerado, encontram-se em atividade em outros países. Assim (e simplificadamente), caso um país possua empresas atuando em outros países, mas proíba a instalação de transnacionais no seu território, terá uma renda líquida enviada ao exterior negativa. Pela fórmula:7
PNB = PIB - RLEE
O país exemplificado terá um PNB maior que o PIB. No caso brasileiro, o PNB é menor que o PIB, uma vez que a RLEE é positiva (ou seja, envia-se mais recursos ao exterior do que se recebe).

PIB per capita

Os indicadores econômicos agregados (produto, renda, despesa) indicam os mesmos valores para a economia de forma absoluta. Dividindo-se esse valor pela população de um país, obtém-se um valor médio per capita:
PIB_{pc} = \frac{PIB}{N}
O valor per capita foi o primeiro indicador utilizado para analisar a qualidade de vida em um país. Países podem ter um PIB elevado por serem grandes e terem muitos habitantes, mas seu PIB per capita pode resultar baixo, já que a renda total é dividida por muitas pessoas, como é o caso da Índia ou da China.
Países como a Suíça, Noruega e a Dinamarca exibem um PIB moderado, mas que é suficiente para assegurar uma excelente qualidade de vida a seus poucos milhões de habitantes.
Atualmente usam-se outros índices - que revelam o perfil da distribuição de renda de um país (tais como o coeficiente de Gini ou mesmo índices desenvolvidos pela sociologia, como o Índice de Desenvolvimento Humano) - para se obter uma avaliação mais precisa do bem-estar econômico desfrutado por uma população.

Fatores em geral

  • Fatores que contribuíram para as recentes baixas do PIB = a valorização do real diante do dólar. Com a baixa do dólar, várias empresas não exportaram, deixando, assim, as exportações de contribuir para o crescimento do PIB. Já a produção industrial baixou de nível devido às importações, em especial as referentes à China.

Limitações do PIB e críticas

O PIB, é uma medida de fluxo de produção - produção por unidade de tempo (ano). Por isso, ele não considera estoques de capital (economia), que em ultima instância são importantes componentes determinantes dos fluxos de produção, como por exemplo,capital social, capital humano, capital natural, nível de eficiência de instituições.9
O PIB per capita é frequentemente usado como um indicador, seguindo a ideia de que os cidadãos se beneficiariam de um aumento na produção agregada do seu país. Similarmente, o PIB per capita não é uma medida de renda pessoal. Entretanto, o PIB pode aumentar enquanto a maioria dos cidadãos de um país ficam mais pobres, ou proporcionalmente não tão ricos, pois o PIB não considera o nível de desigualdade de renda de uma sociedade.
  • Distribuição de Riqueza - O PIB não leva em consideração diferenças na distribuição de renda entre pobres e ricos. Entretanto, diversos economistas ressaltam a importância da consideração sobre desigualdade sobre o desenvolvimento econômico e social de longo prazo.
  • Qualidade de bens e serviços - Caso dois bens tenham qualidades diferentes, mas sejam vendidos a um mesmo preço, o valor registrado pelo PIB será o mesmo. Isso leva a distorções da percepção de bem-estar, por exemplo, se uma cidade produzir bolos de ótima qualidade pelo mesmo preço de bolos ruins da cidade ao lado, o PIB calculado para as duas será o mesmo, porém, a qualidade de vida e de consumo será diferente entre elas.
  • Transações não comerciais - O PIB exclui atividades produtivas que não ocorrem dentro do mercado, tal como serviços voluntários não pagos, produção para consumo próprio, ou produtos e serviços de livre acesso trocados pela internet.
  • Transações clandestinas - O PIB não conta atividade que contribuem para a produção, mas que não passam pelo mercado oficialmente, como atividades de contrabando e venda de produtos ilegais.
  • Mercado Informal - Pequenos negócios e serviços não formalizados e registrados não são registrados.
  • Externalidades - O PIB ignora a presença de externalidades (efeitos não contabilizados pelo mercado), como, por exemplo, danos ao meio ambiente. Assim, um país que cortar e vender todas suas árvores terá um aumento em seu PIB, mesmo que os efeitos sociais sejam negativos devido à poluição, perda de biodiversidade, área de lazer etc.
  • Crescimento de longo prazo - O PIB anual não é um indicador de longo prazo. Ele aponta para variações que podem vir de oscilações econômicas momentâneas, como ataques especulativos, bolhas de crescimento, descoberta de jazidas de recursos naturais. Nada garante que o crescimento será mantido ou distribuído pela sociedade.


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